About
Built for the dark.
VIDEVIK is the Estonian word for twilight, the blue hour between day and night. Around 60°N that hour stretches across most of the winter: in December the sun rises at 09:24 and sets at 15:12. Five hours and forty-eight minutes of daylight.
The rest of the day you still train, work, walk, commute and build. In the dark. We make the clothes for that part of the day.
One thing, done properly.
We start with the hoodie because it is the piece you reach for most. Ours is heavyweight, 339 g/m² brushed fleece, 60% combed ring-spun cotton and 40% polyester. Oversized, unisex, double-layered hood, no drawcords, front pocket. Each back print is a small piece of the story: a day that is mostly night, a Japanese word for stillness, the quiet work nobody sees.
Made when you order it.
Every VIDEVIK hoodie is printed on demand after you place your order, so nothing is overproduced and nothing sits on a shelf waiting for you. It means production takes 2–7 business days before delivery, and we think that is a fair trade for owning something made for you.
Drop 001
Five hoodies. 60°N, Seijaku, Unseen Work, Night Shift and Archive FIG. 001. We would rather do a few things properly than a lot of things loudly.
We train anyway.